Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to "global" as a concept.

主干：Its strategy rests (on...)

主句用了rest on短語。冒號后的first...and second...用以解釋說明冒號前的two beliefs，可以看做是該名詞短語的同位成分。with which引導(dǎo)定語從句修飾economies of scale(規(guī)模經(jīng)濟)。句末的be drawn to表示“為...所吸引”，as a concept介詞短語作global的后置定語，“作為概念的全球化”，或“全球化概念”。

譯文：公司的策略基于兩個信念：首先，全球性的產(chǎn)品能夠提供地方品牌無法與之競爭的規(guī)模經(jīng)濟;其次，21世紀(jì)的消費者認(rèn)可“全球”這個概念。

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